Accomplished marketer expert in creating thought provoking experiences and bringing innovative ideas to life.
"Experiential marketing is the perfect way to engage emotionally with current and potential customers through memorable and unique experiences fortifying a lasting connection with your brand"
Over 20 years of professional experience as well as a strong educational background have given me the tools to lead teams through solid strategic marketing and business acumen to develop holistic, innovative and disruptive approaches to shape long term brand value, ensure operational excellence and drive business results.
My most recent professional experience includes being the Founder and CEO of Amazing Experiences, an innovative company focused on designing and delivering the most unique and unforgettable experiences, simultaneously, Head of Marketing and Strategy of EPIC Resilience, a holistic growth strategy founded on mental and physical strength and stability, consistent innovation, creative confidence and inclusion, and prior to that, Head of Marketing for HP LATAM for its very successful Printing Business,
As CEO of Amazing Experiences, I have had, not only the opportunity to design and deliver a portfolio of unique experiences in various industries, but also to work with companies of all sizes to help them improve their customer engagement through innovative and thought provoking on-line and off-line branded experiences, mostly events, and help them grow to become a brand that stimulates connection, ignites emotion, and creates and retains loyal customers.
Also, for the last three years I have been an advisor for start-ups, SMBs, and large corporations, not only on experiential marketing but also on innovation and disruptive thinking, brand creation, business development, and digital marketing.
I have a Bachelors Degree of Science with a double major in Marketing and International Business as well as continued studies and certificates in Digital Marketing at Columbia Business School, Adventurous Thinking at Stanford University and International Marketing at Thunderbird.
I am a former NCAA and Pro Tennis player, and as of today, a certified USPTA Professional. I reside in Miami, Florida, love to travel and I speak English, Spanish, and a bit of Portuguese and French.
