"My biggest passion is working with people from different backgrounds to achieve a common objective together, just like in sports...".
With over 20 years of experience in marketing strategy and a strong focus on digital, I have received industry awards throughout my career.
I've worked in global agencies such as Omnicom Media Group, DDB, Y&R, among others, creating and directing digital strategies for Media Content, Development, Product Launch and Innovation with different brands, verticals, and markets in the United States, Latin America and Europe.
In my last position, I was Digital Director leading the entire digital strategy for CONCACAF, one of the FIFA confederations. In this role, I facilitated business growth and brand development by providing strategic vision for Concacaf digital platforms, leading the growth of engagement and loyalty of fans, sponsors, commercial rights partners as well as Member Associations.
Additionally, I led the paid advertising strategy achieving and exceeding the objectives of reach, consideration and conversion through different markets, based on KPIs for Apps, Web and social networks. At the same time I led the war room for more than 2,500 live and real-time competitions including: Live Shows, live streaming, editorial Social Media, sponsor activations, and much more.
