”Data is the best thing to happen to Marketing”
Since the early 2000s, Jeff Campbell has been an innovator in the online digital marketing space. With a career of starting companies, opening offices, growing leaders, and developing product & service offerings, Jeff simply “loves to build things”.
A proven marketing and advertising executive with an entrepreneurial approach, Jeff Campbell is the co-founder of multiple digital agencies and creator/instructor of digital-focused post-graduate academic programs.
As Co-Founder & President of aiCommerce, Jeff’s focus since 2020 is ecommerce and the ever-expanding online marketplaces, such as Amazon, Walmart, andTarget.
Prior, Jeff spent 17 years with Omnicom’s Resolution Media, which he co-founded in 2003 and was integral in growing to an 850+ employee agency, managing over $4Bin annual US digital spend (a top 3 partner with Google & Facebook). Jeff’s responsibilities included establishing processes, procedures and training programs before launching offices in Chicago, San Francisco, Charlotte and Dallas. Jeff differentiated Resolution’s offering and created ancillary services such as SEO, Social Media, and Online-to-Offline attribution. Jeff oversaw dozens of cross-office teams and client relationships for Paid Search,Social Media, Programmatic Display, Online Video and SEO – with a focus-on strategy development, media integration and attribution for brands like Mercedes, Lowe’s, Apple, Disney, and FedEx.
Jeffis a regular speaker at notable marketing events and contributes to several industry publications – including the creation / instruction of digital marketing curriculum at the University of Chicago and Wake Forest. He lives with his family and a stubborn pug in Charlotte, NC.
