I'm a Peruvian, resident in Brazil. I hold a Licence from the University of Lima with Post-Degree in Business Administration by ESAN.
I have over 20 years of background and knowledge in the marketing and media industry, my expertise is focused on Media, Martech, Innovation, and Experience Marketing.
Throughout my career, I've had experience in multinational companies, like Clear Channel, Telefónica, Dentsu (Posterscope), and Adsmovil, with a focus on the Latin-American Media Market, working at the Sales, Buying and Consultant areas.
Leveraged in my experience in creating a new business category, products, sales materials, and sales team training, I've been a strategic asset over the partner's proposals, market trends, and competitor analysis. Such competencies allowed me to align objectives between business strategy and operation areas, Go to Market strategy focused on the business plan, and influencing leaders and supporting areas, providing definitive results.
I've also had considerable experience in the management over multidisciplinary teams while negotiating at C-Level in ad agencies and direct customers, proficiently based in financial analyses: P&L, budgets controls, price, and profitability,
With an entrepreneurial mindset, I focus on being updated with the new technologies and innovation movements to help my clients in being more efficient and profitable.
Peruvian, resident in Brazil, he holds a Licence from the University of Lima with Post-Degree in Business Administration by ESAN.
