"I am well-known as a network expanding, business developing, B2B marketing, and project management professional".
Over 25 years of demonstrated success as a local, regional and global CEO for Nielsen, Mindshare, OMD, Initiative, IPG Mediabrands, WPP’s Kinetic Worldwide, most recently CEO Media at Dentsu Group Latin America and Founder and CEO of SAB Marketing Connections
I am well-known as a network expanding,
business developing, B2B marketing, and project management.
I am equipped with a proven expertise to propel growth, negotiate lucrative partnerships, and catapult new ventures.
Likewise, I am recognized for excellence with 20+ years of experience leading to top multinational companies in Data, Technology, Media and Advertising. I too am pivotal in launching and revitalizing marketing and advertising agency networks globally, positioning clients as leaders of the industry.
Lauded as the First Latin American appointed as Global CEO in the industry, resulting in being honored as the most important Latino in the media agency business, Ad Age.
Revered as one of the top 100 Colombians working outside the country by Colombian president and peace novel winner Juan Manuel Santos and in 2021 named by Campaign Magazine, as one of the 40 over 40 in advertising.
